If you have a Drupal website at UNT, chances are good that you already have Google Analytics installed on it. Ask your college or division's web team (usually listed as the technical contact in the footer of your website) if they can provide you with basic analytics reports that can give you insight into where your visitors are coming from and how they are interacting with your web pages or put in a support ticket at https://ithelp.unt.edu on your behalf.
If you have a Drupal 7 website with the current UNT Foundation theme provided by URCM and ITSS Central Web Services, you are also able to install and enable the Google Analytics module on your website and configure it to report data to your own Google Analytics account by simply pasting in your account number. If the module is not installed on your website, you can request that it be installed by putting in a Web Services internet support ticket at https://ithelp.unt.edu.
Some good resources for learning how to read Google Analytics reports and use the Google Analytics platform:
- Lynda.com: Google Analytics Essential Training video course (specifically the "Creating your account" video and any video on reports... free access for UNT faculty and staff)
- University of St Andrews: Key Google Analytics terms explained
- Yale University Library: Analytics Definitions